Marketing and Communications
Certificate in Developing Communication Skills
Duration: 1-4 days
Overview
Learning Objectives
Nowadays statistics are showing that despite our communication tools (e.g. media, TV, radio, internet, mobile phones) communication efficiency has decreased. The more inefficient our communication, the more impersonal it becomes. Developing communication abilities and active listening skills will make your personal and professional relations more efficient when dealing with clients, providers, and other stakeholders.
- Develop an assertive approach toward communication;
- Understand frustration tolerance and its relationship with anger and aggressiveness;
- Learn how to manage body language in accordance with verbal language.
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Certificate in Influential Communication Skills
Duration: 2 days
Overview
Learning Objectives
The aim of this course is to assist participants in becoming more effective communicators by learning how to identify people’s thinking patterns, and by tailoring their communication accordingly. Getting a better understanding of how to communicate with others as well as how others communicate with you will result in improved business and personal relationships.
- Apply communication tools and skills for better understanding.
- Discover different personal communication styles.
- Unlock the secrets of influence for effective communication.
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Certificate in Effective Communication
Duration: 3 days
Overview
Learning Objectives
In today’s hectic working environment we need to enhance our communication skills to clarify our ideas, solve disagreements, learn how to control our verbal and nonverbal communication, as well as handle stressful situations. This program is designed to increase self-confidence in order to strengthen our people skills, enhance our communication skills and reduce stress and improve our attitudes.
- Learn how to create a clear vision and work towards breakthroughs;
- Understand the different levels of listening and work towards becoming an empathic listener;
- Learn how to communicate in a clear and concise way, moving others to action.
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Certificate in Communication: Convey the Right Message
Duration: 1 day
Overview
Learning Objectives
A training on how to listen actively, communicate assertively, and convey the right messages.
- Learn how to make the difference between assertive, passive, and aggressive communication styles;
- Develop congruence between your verbal and nonverbal messages;
- Gain more insights on how to offer and receive feedback.
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Certificate in Direct Marketing: Efficient DM Campaign
Duration: 2 days
Overview
Learning Objectives
Direct communication is present in all instances of sales, especially in trading advisory services. Development and proper management of direct marketing campaigns in terms of sales can generate spectacular results and may qualify targets that are represented by your potential customers. This course offers an opportunity to build your direct marketing campaign and help you orient yourself so as to create the prerequisites of success in achieving objectives.
- Understand the concept and structure of direct marketing;
- Learn how to develop a direct marketing campaign and how to interpret the results;
- Apply best practices in trading advisory services.
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Certificate in Marketing and Sales for Retail Banking
Duration: 2 days
Overview
Learning Objectives
The world is changing for banks – more competition; increased regulation; margin pressures; the drive to digital; increasing customer expectations; distribution challenges, forcing banks to drive improved productivity from its marketing and sales activities. This programme is aimed at retail bankers who wish to grow their business through understanding the transformations required to sell in today’s technology driven world where digital is dramatically impacting every aspect of customer interaction.
- Appreciate emerging trends within retail banking which are impacting marketing and sales activities, especially due to the drive to digital;
- Comprehend which customer insights can aid best-practice service delivery;
- Understand how customers approach their purposes, and how to leverage knowledge for performance uplift.