Online Presence – eCommerce
Certificate in SEO: On-Page Optimization
Duration: 1 day
Overview
Learning Objectives
Even if you have an online agency managing your SEO activities, you need to be able to understand technical jargon when communicating with an SEO agency. The course agenda tries to help managers better understand SEO activities in the backend of building a web site.
The appropriate audience for the course comprise either managers who handle SEO activities performed by a third party, or individuals interested in doing SEO tasks themselves.
- How to create page titles, meta descriptions, and what to avoid;
- How to optimize URLs, images, and page speed;
- Local SEO from On-Page perspective.
For more information on this training domain
Certificate in UX (User eXperience): How to Avoid Making Basic UX Mistakes
Duration: 1 day
Overview
Learning Objectives
The course is useful in gaining insights on how to improve the online presence of a company. This includes jow to make a web site more attractive to users, how to increase user retention on the web site, and how to increase conversion rate. After attending the course, you will get new ideas on how to make the most of the resources your web site can offer.
- Learn basic UX/CRO principles;
- See how to improve the UX of a web site;
- Understand how A/B testing works.